The Campaign Rain

These days Campaigns are raining cats and dogs in banking. And various levels of higher authorities decide the log-in days and campaign to enable the team meet it's set targets and objectives. The campaign and log-in days are in themselves a tool of micro-managing and aligning the varied workforce as a team to meet  the set goals of higher authorities in direction envisaged by bank's top management. 

The campaign and login days  allow the functionaries at ground  to understand the importance of the product or the services and channelise the resources in a disciplined manner to achieve the objective. 

For the workforce at the ground and in the nitty gritty of the business, these campaign may seem like a disruption in the functioning of the unit and for it's Managers a  maneuver with some stress much like a student suffering with surprise tests, Monthly tests etc in abundance. It's true that Tests and examination help students to prepare themselves and is like a lighthouse in the sea of opportunities to reach it's destination of choice. While a test or an examination are in true sense an instrument to gauge one's preparedness in one's endeavour, it's competitive form where one individual is pitted against others , it's not without STRESS. 

Similarly the Campaign and login days which are raining like cats and dogs with the characteristics of "UNHEALTHY COMPETITION" among the selves are adding to the stress of already Stressed WorkForce in banking.

It's very important to reiterate that Campaign are not in themselves STRESS causing element but it can well be designed to be a stress buster as well. We must think and innovate to make the campaigns an enjoyable team work rather than a forced dictate. The end-result of such campaigns should be equally satisfying as well...

Let's think, innovate and make small changes in attitude and working to bring techtonic changes in the life of banker and in the B/s of bank.

- Amit kr Pandey 

From the desk of Banker